Florida Bounces Back
Florida has emerged as one of the late booking summer holiday favourites, according to new research.
Bookings to Florida saw a 49% increase on last year at the beginning of June compared to an 8% drop at the start of May.
The US bookings surge has been prompted by the strengthening value of the pound against the dollar, according to the UK's largest independent travel retailer.
The analysis shows that in the same period the pound rose in value against the dollar, from $1.48 to $1.65 (a rise of over 11%).
Av8Tours believes a significant boom in bookings is still to come.
The same effect can also be seen in the eurozone, but with the pound rising only 4% in the same period.
"If the pound continues to rally against foreign currencies, we believe this upward trend will continue."
Labels: AV8, AV8Info, AV8Tours, Florida, Holidays in Florida, Holidays in USA, USA
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