Virgin Atlantic is a Superbrand

Virgin Atlantic has been named the strongest brand in the Travel & Leisure sector of Business Superbrands 2009, while British Airways fell 28 places in the survey. Virgin moved up from 28th place in 2008 to 25th place overall, while BA plummeted from 8th to 36th.

The nine highest rating airline brands are as follows. Their ranking in the overall survey is in brackets.

1. VIRGIN ATLANTIC (25)
2. BRITISH AIRWAYS (36)
3. EMIRATES (68)
4. SINGAPORE AIRLINES (78)
5. EASYJET (308)
6. QATAR AIRWAYS (318)
7. BMI (413)
8. SWISS (430)
9. FLYBE (454)

Internet giant Google secured top ranking overall for the second year in a row. The survey of the UK's strongest business brands, compiled by The Centre for Brand Analysis, is based on votes on by an independent and voluntary Expert Council and more than 1,500 individual business professionals.